Ecover Natural Cleaning Products: The Eco Friendly Way To Clean

Posted by Vanessa Layton on 12th Jun 2018

Ecover was one of the first companies in the world to manufacture natural cleaning products.

This Belgian company was founded in 1979 with a mission to produce eco friendly cleaning products, starting with the biodegradable surfactants in their detergents. They built the world’s first ‘ecological factory’ in Belgium, from mostly recycled or recyclable materials – an environmentally aware building to make natural cleaning products! It features a 6,000 square metre green roof that resembles a garden. It lessens the building’s environmental impact and provides a place for local wildlife. They even have ospreys!

Not only are the products guided by the concept of sustainability, so are the manufacturing and packaging processes. Their business practices are clean as well. Ecover is a certified B-Corp, which is similar to a Fair Trade, awarded to companies that pass the rigorous certification process. They’re working towards a zero carbon footprint, and plan to be recycling or composting all their waste by 2020.

ecover natural cleaning products

What do we love about Ecover?

  • Vegan friendly – no animal or insect derived substances used in manufacture
  • Leaping Bunny certified by Cruelty Free International since 2011
  • Ecologically sourced ingredients instead of petroleum byproducts
  • Working to reduce, and eventually eliminate, palm oil from all products
  • Uses sustainably grown French rapeseed oil instead of palm oil
  • Yeast-grown surfactants for ecological foaming action
  • Fresh, mild fragrances that are always at least 50% natural, and completely biodegradable
  • Doesn’t leave any unnecessary chemicals behind
  • Completely biodegradable
  • Septic tank friendly

If you’re super sensitive to fragrances, the Ecover Zero range has no added fragrance at all.

And Ecover aren’t content to rest on their laurels, either. They’re always researching and working to come up with better products.

Ecover’s Natural Cleaning Products

Ecover makes green cleaning products for laundry, dishwashing, and general home care.


Ecover laundry products contain no optical brighteners or enzymes, but still performed well when tested against standard detergents in both hot and cold water, easily removing a wide variety of stains, including oil, coffee, ink, blood, wine, and grass. You don’t have to sacrifice stain lifting power to use eco friendly cleaning products, and this proves it!

One of our bestsellers is the colour safe stain remover. The stain remover comes in convenient stick form with a brush on the tip. For soaking, try the oxygen bleach to get rid of stubborn stains and brighten whites.

The delicate laundry liquid is suitable for fine fabric, silk and wool. It’s Woolmark approved and helps keep the surface of your fine woollens smooth and like new. You can use it either for hand washing or in the delicate cycle of the washing machine.

The fabric softeners make your towels fluffy and your shirts easier to iron. The gentle scent comes from plant-based ingredients and freshens without overpowering.

Ecover’s laundry products have a lot to recommend them:

  • Ten times less toxic to aquatic wildlife than regular laundry detergent
  • Concentrated formula for less packaging
  • No animal testing
  • The bottles are made from 100% plant based plastic that’s renewable, reusable and recyclable
  • Mild, natural scent


Whether you’re looking for washing up liquid or dishwasher tabs, Ecover makes a green cleaning choice for you. Are you tired of strong smelling detergents that are harsh on your hands and leave a soapy residue on your dishes? Ecover’s dishwashing selection solves those problems for you. The rinse aid prevents calcium deposits for a streak free shine even in hard water.

General household cleaning

Ecover’s general household cleaning range works for floors, countertops, mirrors, toilets, and whatever else needs cleaning.

Clean your toilets with a light scent of pine and mint instead of an eye watering stench of bleach. Named one of the 10 best eco friendly cleaning products by The Independent, Ecover toilet cleaner uses natural ingredients such as citric acid and plant-based fragrances to leave your toilet clean, hygienic and smelling fresh.

The cream cleaner removes grease and stuck-on grime from tiles, enamel, stainless steel and chrome without scratching. It uses minerals and natural cleaning compounds to clean stove, fridge or bath with no worries.

Want to know more about Ecover? Shop the whole range here!

Update 2018: Ecover has been acquired by SC Johnson, a company who tests on animals. Although Ecover products are not tested on animals, SC Johnson does animal testing on other products in their portfolio. Hello Charlie does not support companies who test on animals, so we are no longer stocking Ecover. We will sell out of what we have, and will not restock.