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About Us

I started Hello Charlie because finding products that I was willing to use on my own children seemed to be really difficult.

I wanted to use a combination of modern cloth nappies and eco disposable nappies; I wanted great wooden toys and eco friendly soft toys; I wanted glass baby bottles; I wanted products that were free from nasties like BPA, phthalates and PVC; I wanted organic and biodynamic skin care for my babies; and I wanted to buy all this stuff and more online after the children had gone to bed …

This was more than 10 years ago when I had just moved back from the UK with my husband and family. I was used to buying online and I had a number of favourite stores that I bought from. I couldn’t seem to find the same stuff here in Australia, and I kept having to explain to people why it was really important to me that products should be sustainable, recyclable, eco friendly and non-toxic.

And so Hello Charlie was born.

These days we're stocking great natural beauty products and home products, too, and we've got over 3,000 items for you to choose from.  

I’m pleased to say that there is much more awareness now about why we should be using products that are more eco friendly, and why reducing the use of toxic chemicals is so important. There’s a lot more choice out there.

However, with choice comes confusion. So many products claim to be eco friendly, and to be better for the environment - there’s so much greenwash that it’s really hard to tell what’s good and what’s not.

That’s why we are so careful about what we stock. Time and again our customers comment on how well researched our products are. It’s true - we ask the questions that other stores don’t.

It's why I write and publish so frequently on our blog. If one person is asking me, that means that lots of people are wondering about it, and I want to help as many people as I can. You'll find the Cheat Sheets on our blog super helpful, too. Cheat Sheets are where I take a range of products, check out all the ingredients, and let you know what's great and what's greenwash. 

We listen to our customers - if you’re not happy, we’re not happy.

All the products that we stock are tested by us here at Hello Charlie. We use them on ourselves and in our own homes, so you can be assured that you're getting the safest and best products for you and your family. We’d love to hear your thoughts and suggestions, so please get in touch. We’d love to hear from you!


Regards, Vanessa Layton

Founder of Hello, Charlie!

You can email us at or call us on 1300 725 876